REVIEW · MAUI
Semi Private Surf Lessons with Experienced Coaches
Catch your first wave in Maui. Maui Surfer Girls combines a useful 30-minute beach lesson with 90 minutes in the water, giving beginners time to learn the basics and then actually practice them. I like the small group size, with no more than three students per instructor, and the patient coaching praised by guests who worked with Andrew, Maggie, Jedi, Sloane, and Kelly. The main drawback is physical effort: paddling, balancing, and pushing up can leave your shoulders and neck tired.
The setting at Ukumehame Beach Park is another strong point. You get mountain views, open ocean, and distant views toward Lanai and Kahoʻolawe while learning. I also like that boards, booties, rash guards, and an English-speaking licensed instructor are included. Still, this is an outdoor ocean activity, so weather can affect the schedule, and the beach has limited shade.
Key points to know before booking

- Only two to six people per booking: This is a private activity for your group, with a maximum three-to-one student-to-instructor ratio.
- A full 90 minutes in the water: The short land lesson leaves most of the two-hour session for practice on the waves.
- Beginner-friendly instruction: Coaches focus on ocean awareness, surf etiquette, safety, and a simpler pop-up method.
- Ukumehame Beach Park has memorable views: Mountains rise behind the beach, while Lanai and Kahoʻolawe may appear across the water.
- Bring leg protection and strong sunscreen: Board friction can bother your inner thighs, and the backs of your legs face the sun while you paddle.
- The price is $165 per person: That includes equipment and a small-group lesson, but not a tip for your instructor.
Why this Maui surf lesson works for beginners
Surfing looks easy from shore. You lie on a board, paddle a little, stand up, and ride. In practice, the timing is quick, the board moves under you, and the ocean does not pause while you think.
That is why the structure of this lesson matters. You begin with 30 minutes on land, where the instructor covers ocean awareness, surf etiquette, and the pop-up movement. You can practice the body position without waves pushing the board around. That early rehearsal gives you something familiar to repeat once you reach the water.
The remaining 90 minutes are spent surfing. That is a useful balance for a first lesson. A short water session can leave you with only a few attempts, especially if you need time to paddle into position. Here, you have a substantial block of time to try, adjust, rest, and try again.
I especially like the small-group format. The lesson is for two to six people, and the maximum ratio is three students to one instructor. That does not mean you receive constant one-on-one coaching, but it is a much closer setup than a large class. An instructor can watch your technique, help you choose a wave, and offer a correction before a small mistake turns into a frustrating pattern.
You must know how to swim. You should also have a strong level of physical fitness, since paddling and repeatedly getting onto the board require real effort.
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Starting at Ukumehame Beach Park

The meeting point is Ukumehame Beach Park at 615 HI-30 in Lahaina. You meet there, complete the lesson there, and return to the same point at the end. Since transportation is not listed as part of the activity, plan to reach the beach on your own.
The beach setting adds plenty to the lesson. You have the West Maui mountains on one side and ocean views toward Lanai and Kahoʻolawe on the other. It is the kind of place where the scenery helps make a hard physical session feel like part of your Maui vacation rather than a trip to a generic surf school.
Parking is free and easy right off the highway, according to the practical details shared about the lesson. Family members who are not surfing can watch from the beach, though shade is limited. That last point matters if you are bringing children or relatives who plan to wait nearby. Pack sun protection for anyone staying onshore, not just for the person taking the lesson.
The beach bottom includes coral, so booties are provided. Wear them. They protect your feet and make getting in and out of the water more comfortable.
The first 30 minutes: safety and the pop-up

The land portion covers three basics that are easy to overlook.
First comes ocean awareness. You learn to pay attention to the water and understand what is happening around you. For a beginner, this is more useful than jumping straight onto a board and hoping to copy someone else.
Next comes surf etiquette. You learn the basic rules for sharing waves and behaving safely around other surfers. Even a soft beginner wave requires awareness of the people nearby, your board, and the direction you are moving.
Then comes the pop-up. This is the quick movement from lying on the board to standing in a balanced position. Several instructors were praised for breaking the movement into clear steps, with Maggie and Andrew receiving particular credit for calm, patient coaching. One guest who had taken lessons elsewhere found this pop-up method easier to use and managed to stand more often than before.
That kind of instruction is valuable because success on a surfboard often comes from small adjustments. Your hands, feet, hips, and eyes all need to work together. A coach who can explain the movement simply gives you a better chance of understanding what went wrong after a missed attempt.
The land practice also helps reduce nerves. If you feel uneasy before getting into the ocean, this is the part where you can ask questions and repeat the movement at a slower pace.
Ninety minutes in the water

The water session is the heart of the experience. You use the skills from the beach lesson while your instructor helps you find workable waves and maintain safe spacing.
The supplied equipment includes longboards, soft tops, and hard tops. The specific board you use may depend on your ability and the instructor’s judgment. Soft-top boards are often reassuring for beginners, while the longer shape of a longboard can provide a stable platform for learning. The important value here is that you do not need to bring your own board.
Booties and a rash guard shirt are also included. The rash guard helps protect your upper body, while the booties are especially useful over the coral bottom. You may have access to leggings if you forget them, but I would still pack long swim leggings or long shorts if you have them.
One guest described an instructor helping tow the board out when tired arms made paddling difficult, then giving a push into some waves. That detail gives you a realistic picture of the session. You will not simply wait for a wave to arrive. You will paddle, reposition, and use your upper body repeatedly. A coach may help, but you still need enough strength to take part.
Expect your neck and shoulders to work hard. Another useful tip is to put reef-safe sunscreen on the backs of your legs. When you lie on the board, those areas face the sun and are easy to forget. Board friction can also irritate the inner thighs, so leggings, longer shorts, or body glide are smart choices.
The beach can have good beginner conditions, but the ocean is never fully predictable. The experience requires good weather, and poor conditions can lead to a new date or a full refund.
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The instructors make the difference

The strongest part of this experience is the coaching style. Andrew Goldberg was praised for being patient, encouraging, and quick to help a first-time surfer stand. He also worked well with a hesitant 11-year-old, which matters if your family includes someone who feels unsure about trying.
Maggie is another instructor who received repeated praise for clear safety instructions, simple technique, and upbeat encouragement. She helped beginners feel comfortable without making the lesson feel like a test.
Jedi was described as energetic, positive, and attentive to different ability levels. He adjusted instruction for adults over 65 and a 29-year-old in the same group, helping everyone catch waves. He also connected well with younger students, bringing humor and playfulness into the lesson.
Sloane was praised for patience, wave selection, and hands-on assistance when paddling became tiring. Kelly has also taught with the company over many years, which suggests an experienced coaching team rather than a lesson built around one standout instructor.
You cannot guarantee a particular coach unless the company confirms it. Still, the repeated emphasis on patience, encouragement, and clear instruction is reassuring. A first surf lesson can feel awkward. You want a coach who treats missed waves as part of the process, not as failure.
Views, photos, and the feel of the beach

Ukumehame is not just a place to practice standing on a board. The surroundings give the lesson a strong sense of place. You can look toward the West Maui mountains from the beach, then turn toward the ocean and see Lanai and Kahoʻolawe on the horizon.
A photographer from Jungle Rootz Hawaii may be present at the site and may offer pictures for purchase afterward. These photos are not listed as part of the $165 price, so treat them as an optional extra. They could be useful if you want a record of your first successful ride, but you should not assume a photo package is included.
Family members can watch from the beach, which makes this easier to fit into a group holiday. The lack of much shade is the catch. Bring sun protection, water, and a hat for anyone who is not in the lesson.
Is $165 a fair price?
At $165 per person, this is not the cheapest activity in Maui. The value comes from the limited group size, the two-hour duration, and the included equipment.
You receive 30 minutes of instruction on land and about 90 minutes in the water. You also receive a board, rash guard, and booties, so you do not need to rent basic gear separately. The three-to-one maximum ratio gives you more personal attention than a large introductory class.
The price makes the most sense if you are serious about trying to stand and ride, rather than simply taking a quick ocean activity. It also works well for a family or small group that wants a private outing together. You share the session with your own group, not with unrelated participants.
I would think twice if you are unsure about the physical demands or if your main goal is a relaxed beach morning. Paddling, repeated pop-ups, and balancing require effort. You also pay even if you only manage a few successful rides, although the instruction can still build useful confidence for a later attempt.
Gratuity is not included. If your instructor helps you feel safe, gives thoughtful coaching, and works hard to keep your group moving, plan to tip separately.
Who should book this experience?
This lesson suits first-time surfers, people who have tried once or twice without much success, and small groups with mixed confidence levels. The instructors appear comfortable adjusting their approach for nervous beginners, older adults, and children who meet the stated minimum age of 11.
It is especially good for families and couples who want a shared activity rather than separate lessons. The private format lets your group learn together and compare progress without being placed with strangers.
You should be comfortable in the ocean and able to swim. You should also be ready for a workout. If your shoulders, neck, or legs tire quickly, the water time may feel demanding, even with help from the instructor.
The official age requirement is 11 and up. That is the rule to follow when planning your group, even though one past account described a younger child taking a separate lesson.
Booking, weather, and practical details
Confirmation is received at the time of booking, and the experience is offered in English. It uses a mobile ticket, so keep your booking available on your phone.
You can cancel for a full refund up to 24 hours before the start time. Changes or cancellations inside that 24-hour window are not accepted for a refund. If poor weather causes the company to cancel, you are offered another date or a full refund.
Book about four weeks ahead if you can. The experience averages 28 days of advance booking, which tells you that popular time slots may disappear during a Maui vacation. Early booking also gives you room to reschedule other plans around the surf lesson.
Wear reef-safe sunscreen, and consider long leggings or long shorts to reduce board rash. Remember that the backs of your legs can burn while you are lying on the board. Bring water and protection from the sun for anyone waiting on the beach.
Should you book Maui Surfer Girls?
I would book this lesson if you want a real introduction to surfing, not just a quick photo on a board. The combination of a 30-minute land lesson, 90 minutes in the water, small groups, and included equipment gives you a fair chance to learn the basic movement and catch a few waves.
The biggest reasons to choose it are the patient coaching style, the private group format, and the beautiful Ukumehame setting. Andrew, Maggie, Jedi, Sloane, and Kelly are all praised for making beginners feel supported, and that matters more than flashy sales talk when you are nervous in the water.
Skip it if you cannot swim, dislike physical exertion, or want a shaded beach activity. For everyone else, $165 is a reasonable price for a focused two-hour lesson with equipment and plenty of water time. Pack leg protection, apply sunscreen behind your knees, and arrive ready to work a little for that first ride.
FAQ
How long is the semi-private surf lesson?
The lesson lasts approximately two hours. About 30 minutes are spent on land, followed by about 90 minutes in the water.
How many people can join the lesson?
The activity is for groups of two to six people. The maximum ratio is three students per instructor.
What age do participants need to be?
Participants must be at least 11 years old.
Do I need to know how to swim?
Yes. Everyone taking part must know how to swim.
What equipment is included?
Longboards, soft tops, hard tops, booties, and a rash guard shirt are included. An experienced, licensed English-speaking instructor is also included.
Where does the lesson meet?
The meeting point is Ukumehame Beach Park at 615 HI-30, Lahaina, Hawaii 96793. The experience ends at the same meeting point.
What happens if the weather is poor?
If the experience is canceled because of poor weather, you can choose another date or receive a full refund. You can also cancel up to 24 hours before the start time for a full refund.
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